-Japanese title is My Little Pony (tomodachi wa mahou = Friendship is Magic)
-scheduled to begin airing on TV Tokyo in April of this year
the show will be available in both Japanese dub and original English
-recognition of older pony fans was mentioned
-4 of the mane 6 voice actresses were revealed:
- Applejack: Sora Tokui
- Rarity: Mikoi Sasaki
- Pinkie Pie: Suzuko Mimori
- Rainbow Dash: Izumi Kitta
Twilight Sparkle and Fluttershy will be revealed at an event in March
toy line marketed towards young girls
other merchandise such as magazines, accessories, and smart phone applications will be marketed towards middle school age through college (and if I know my Japanese marketing, you are SURE to get a TON of awesome, made only in Japan pony merch!)
52 episodes confirmed (season 1-2) but if it remains popular, we are sure to get season 3 and beyond
they are hoping the show will teach the importance of friendship while teaching English to kids as well (not many children’s shows are automatically available in English here on TV)