A colorable Pinkie Pie cushion being sold 2020-04-30 in Tokmanni in Ulvila, Finland, for 7€ or roughly 8.25USD or roughly 6.3£. ‘PKT’ under the price is short for ‘PAKETTI’, meaning ‘PACKAGE’.
 
Apart from the eyes and CM, she can be colored as pleased, and if she’s made of similar material as >> 2141739 you should be able to just throw the thing into a washer to reset it. Dunno if the package contained any pens for that like the RD plushie.
 
The price label says “Cushion/pillow colorable My Little Pony Pinkie” (in Finnish ‘tyyny’, meaning pillow, is an umbrella term for anything resembling a pillow regardless of its intended purpose. Technically cushions should be called ‘koristetyyny’, literally decorative pillow, to distinguish them from other types of pillows, but given the rather limited space dedicated for the item name it makes sense it’s simply called a pillow, and it should be fairly obvious to the buyer, at least if it’s an adult, it’s not a pillow).
 
I didn’t buy one mainly cuz I’m not interested in Pinkie Pie merch/items, and this one being a cushion I really can’t use it for resting my head without eventually ruining it.