Pride month it’s a waste of time and effort, and not because of corporate branding, for all accounts the companies are not evil for the most part, just amoral and selfish at worse but none of the things they do for pride month are illegal nor worthy of attention.
Pride month it’s a waste because it’s all about a cause made for the sake of bringing attention to people just because their orientations. It all started when they wanted the governments to not forbid gay relationships, which I must intercede it’s a noble cause and no, being gay on itself isn’t immoral nor a crime, sometimes I also have to call out people in “my side” for being homophobic as well. But the cause itself nowadays have been much more bothered with petty representation on TV and just gratification for free just for having a different sexuality than most people, in escense just a dumb movement people follow because they are not sure how to actually solve real problems and only claim for special calls regardless of actions.
And even if the companies stop pandering to it, few people would actually care about pride month because they feel fed up with being shoved sexuality down the throats. Don’t hate the gays or bisexuals just for being gay or bisexuals since a lot of them are genuinely nice people, but the movement itself has really lost it’s meaning and has become little more than petty political tirades.